Humpy Co.

Eco-friendly Australian made backyard pods.

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Scope Of Work

For Humpy co. our focus has been sales & foundations. While we have worked together to grow since those early stages of business we have spent this year going deep on setting up for the future.

We created and developed Humpy's brand bible, website, strategy, digital marketing management, team training and most recently the launch of their new Bangalow display village.

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Humpy Co.'s growth formula has resulted in...

36% YoY Growth

Across their digital campaigns

Launched new

WFH & Backyard Pod Range

Australia's No. 1

Granny Flat alternative

Thousands of

Brochure downloads & leads


The brands we have chemistry with:

Testimonial David Miller
James Goodwin
Chief Marketing Officer | Wisr
"Mitch & Ty helped us scale our brand and app platforms reaching tens of thousands of new customers."
Testimonial Mark Rosst
Amy Green
National Marketing Manager
Hub Australia
coming soon
Testimonial Jennifer Williams
Sheree Rubinstein
One Roof
coming soon
Testimonial Nicole Jones
Tom Mansfield
Marketing Director
Ride Zoomo
"Formulaik helped take Zoomo from a series A startup in Melbourne with one location, to 13+ locations on 4 continents."
Testimonial Brian Jackson
Travis Lowe
Founder & Director
Humpy Co.
"Mitch and the team at Formulaik have helped us grow our business the past few years before and after covid to the biggest our brand has ever been."
Head Illustration