Oh My Vibes

Empowering women to enjoy, explore + celebrate their bodies.

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Scope Of Work

Our very own Ty is the creative mind behind Oh My Vibes, in collaboration with her partner Mitch - they took on the challenge of building a brand that couldn't advertise.

Through organic marketing and word of mouth Oh My sold out in its first month and has over 9 million views on Tiktok. Mitch and Ty were involved in all aspects of the brand creation, marketing, website, socials, emails (and late nights packing thousands of vibes)

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The Oh My formula generated...

Launched Cult Brand

during the pandemic

9 million

Views on Tiktok

9 Products Released

with more coming...

Disrupted the pleasure

industry globally


The brands we have chemistry with:

Testimonial David Miller
James Goodwin
Chief Marketing Officer | Wisr
"Mitch & Ty helped us scale our brand and app platforms reaching tens of thousands of new customers."
Testimonial Mark Rosst
Amy Green
National Marketing Manager
Hub Australia
"We have been happily working with Mitch, Ty and the team for years now, they have been pivotal to our growth as a business. Always appreciate their knowledge & insight for all things brand and marketing. As an extension of our internal marketing team, - we would be lost without them!"
Testimonial Jennifer Williams
Sheree Rubinstein
One Roof
"Formulaik are a pleasure to work with. They are a team of smart, creative, hard working and passionate individuals and we highly recommend working with them. We absolutely love them and what they have done for our business!"
Testimonial Nicole Jones
Tom Mansfield
Marketing Director
Ride Zoomo
"Formulaik helped take Zoomo from a series A startup in Melbourne with one location, to 13+ locations on 4 continents."
Testimonial Brian Jackson
Travis Lowe
Founder & Director
Humpy Co.
"Mitch and the team at Formulaik have helped us grow our business the past few years before and after covid to the biggest our brand has ever been."
Head Illustration