Brand Chemistry
We Are Formulaik

Develop your brand's growth formula

We collaborate with teams & founders to set up the foundations for your next phase of business growth.

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About Formulaik

A drop of brand alchemy mixed with some marketing science

Formulaik is a consultancy that specialises in collaborating with established brands looking to grow. Our digital strategists work to support founders and teams to establish and evolve their marketing, business foundations, copy, brand, strategy and systems.

What We Do

We find the right formula for your brand, so you can make the biggest impact

Digital Audits & Strategy

We'll work with your team to review, plan and guide your brand's growth online.

Marketing & Brand Development

Getting the foundations right is important, so we'll evolve and strengthen your brand, tools + systems.

Growth Funnels & Management

We work across Google & Social ad platforms to launch & scale your brand.

Founder Support & Coaching

Running a brand or startup can be tough, so we're here to support and complement your team.


Some of our growth success stories

With a foundational approach, we've helped our clients grow long term.

See All Projects
Helping brands make an impact that lasts.
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From their first e-bike store to 14 locations globally in 2 years.

Zoomo Case Study
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Transforming coworking and business in a post-covid landscape.

Hub Case Study
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Launching Australia's top fintech app to #10 on the iOS App Store in our first month.

Wisr Case Study

Let us help you formulate the chemistry that makes your brand stand out.

Who We Are

We value collaboration & finding the chemistry between our unique skill sets to solve any business problem. We believe that setting up strong foundations is they key to long-term growth but getting curious about the right formula for your brand is essential.

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Our Process

Creating strong foundations to grow from

Our formula for growth is unique to each brand with a focus on creating a strong foundation across your branding, marketing, systems, teams & website.


How we develop your brands winning formula

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The Marketing

We will get to know your audience, your goals, and then we will find the best approach.

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Let us join your team & work together on-goingly. Giving you the expertise your business needs.

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The Brand

Create & develop your unique brand identity and find what makes it memorable!

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Brainstorm Ideas

Let's chat at a high-level about how to improve your marketing & branding.


The brands we have chemistry with:

Testimonial David Miller
James Goodwin
Chief Marketing Officer
"Mitch & Ty helped us scale our brand and app platforms reaching tens of thousands of new customers."
Testimonial Mark Rosst
Amy Green
National Marketing Manager
Hub Australia
"We have been happily working with Mitch, Ty and the team for years now, they have been pivotal to our growth as a business. Always appreciate their knowledge & insight for all things brand and marketing. As an extension of our internal marketing team, - we would be lost without them!"
Testimonial Jennifer Williams
Sheree Rubinstein
One Roof
"Formulaik are a pleasure to work with. They are a team of smart, creative, hard working and passionate individuals and we highly recommend working with them. We absolutely love them and what they have done for our business!"
Testimonial Nicole Jones
Tom Mansfield
Marketing Director
Ride Zoomo
"Formulaik helped take Zoomo from a series A startup in Melbourne with one location, to 13+ locations on 4 continents."
Testimonial Brian Jackson
Travis Lowe
Founder & Director
Humpy Co.
"Mitch and the team at Formulaik have helped us grow our business the past few years before and after covid to the biggest our brand has ever been."
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